Content Marketing Manager

Sydney NSW, Australia

Description

Position Overview:
Dayos is seeking a dynamic Content Marketing Manager to take charge of our content strategy and execution. In this unique role, you'll not only shape our voice in the marketplace but also play a crucial part in driving our brand's narrative. This is a junior-level position, but it holds immense importance as you'll be the sole individual overseeing this aspect of our marketing for the next year. If you possess a blend of sales and technical writing skills, backed by a keen ability to define target markets, this could be your next big career move.

Dayos believes in nurturing talent and providing an environment where you can grow and learn. If you're ambitious, eager to make a mark, and have a passion for content, we'd love to hear from you. Join us in our journey towards operational excellence and be a pivotal part of our story.

Requirements

  1. Education: Bachelor’s degree in Marketing, Journalism, Communications, or a related field.
  2. Experience: 1-2 years of experience in content marketing, technical writing, or a related role. Previous experience in a tech or software company is a plus.
  3. Sales Acumen: Basic understanding of sales processes and the ability to produce content that aligns with sales goals.
  4. Technical Writing Skills: Ability to produce high-quality technical content tailored for a range of audiences.
  5. Research Skills: Strong ability to conduct market research, identify target audiences, and understand industry trends.
  6. Strategic Mindset: Proven capability in strategy setting based on research and market understanding.
  7. Tools & Tech: Familiarity with content management systems (CMS), SEO tools, Google Analytics, and other content marketing tools.
  8. Soft Skills: Exceptional communication, time-management, and organizational skills. Ability to work independently and take ownership of the content marketing function.

Bonuses

Benefits

Responsibilities

  1. Content Creation & Strategy: Develop, implement, and manage a comprehensive content marketing strategy to drive brand awareness, engagement, and conversion.
  2. Technical Writing: Produce high-quality technical content that explains our services, offerings, and differentiators to both a technical and non-technical audience.
  3. Sales Alignment: Work closely with the sales team to produce content that aligns with sales goals, addressing the specific needs and pain points of our potential clients.
  4. Market Research: Research and define Dayos' target market. Understand the needs, challenges, and aspirations of our audience, ensuring content relevance and engagement.
  5. Strategic Planning: Assist in defining the marketing strategy by providing insights on content trends, competitor analysis, and audience preferences.
  6. Content Calendar Management: Plan and manage the editorial calendar, ensuring consistent content production and distribution across all platforms.
  7. Performance Analysis: Track content performance and use data to iterate and improve content strategies and tactics.
  8. Stakeholder Collaboration: Collaborate with various departments to ensure that content reflects Dayos’ brand voice, strategy, and goals.

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